Lacrosse lets AMC 'Have a Good Day'
Marketing are used to dealing with unusual requests from
clients - that goes with the territory. But one recent
request caused more problems than most. This was a request
by a client to undertake some Telephone Mystery Shopping
into the USA with Americans making the calls. Most people
wouldn't understand the differences between American English
and English but there are many.
you'd think that wouldn't be a problem in Manchester,
a city with an International Airport and a massive University
population, but all requests fell on deaf ears.
then after much soul searching, AMC Director Annmarie
Carlton remembered that Brooklands Lacrosse Club usually
brought over American coaches on secondment for a year.
Development Director Richard Summers was a little confused
with the request for 'American speakers' but was able
to offer the services of his two American college coaches
who had just returned from some travelling in Europe.
Erin Acona and Sean Crowley, pictured below, stepped up
to the mark. The results of their efforts will be heard
at an International Aftersales Conference at the start