AMC Case Study 3
Direct Mail Campaign generates 500% ROI

Industry: Construction

Objective: Lead Generation


In Feb 2006, AMC were asked to generate leads for a national sign company.

In order to do this AMC built a highly qualified contact database of 402 UK buyers in large construction companies.

AMC devised a letter and the client arranged an in house telephone follow up.

Within six weeks the client has seen an immediate return on investment in excess of 500%.