AMC Case Study 2

Mailing Follow Up Achieves Unequalled Success

Industry: Car Retailing

Objective: Mailing Follow Up


In May 2005, AMC were asked to mail out 5000 invitations to a Used Car Event. Three days later they followed up 2200 invitations and generated 184 appointments for the Event.

65 cars were sold at the Event, making it the most successful in the UK, to date.