AMC Case 1

Database Cleanse Provides Immediate ROI

Industry: Car Retailing

Objective: Database Cleanse


In November 2004, AMC commenced a database overhaul for a 25-year old North West Car Retailer.

The cleansed file returned 454 Sales Leads and 2005 records. Over 8000 records were deleted from the file.

The Database Cleanse was paid for in postage savings within 12 months.